Day 24, Tuesday, March 20, 2012
We may never be tempted in exactly the same way as Jesus was during the days He walked on this earth. However, temptations come to us in so many subtle and deceptive ways that many a times we do not even realize that we’re being tempted to take a certain course of action. One of these temptations we face today is through advertisements in the media that influence our shopping habits. Studies show that every day, we are exposed to over 3000 advertisements in the print and digital media, through social networking sites, and other outlets. Most of these ads promise us the moon and ultimately solicit us to buy their stuff. Our emotional impulses lead us to act irrationally and we eventually end up buying the product of the company that does the best job of tempting us through their subtle and yet creative tempting ads. That’s why all big corporations have multi-million dollar budgets just of the advertisements. Many of us go about buying stuff without ever thinking that we’re actually yielding to Satan’s temptations daily. We don’t realize that we may be bordering on the idolatry when material stuff becomes the center of our lives rather than God. Slowly, under the spell of Satan, instead of consuming to live, we start living to consume. Many of us start working ourselves to death in order to pay for everything they want to own. As a result, the stuff we possess starts giving us meaning, status, and even our identity. We often forget that it was a function assigned to our faith—our belief in Christ used to give us meaning and identity, which no more matters when we fall prey to the temptations of consumerism.
Therefore, what shall we do when we live in a culture that tempts us to buy and consume more and more and essentially encourages us to live beyond our means. Please read what Prophet Haggai 1:5-6 said because it is so relevant for our situation: “Now this is what the Lord Almighty says: “Give careful thought to your ways. You have planted much, but harvested little. You eat, but never have enough. You drink, but never have your fill. You put on clothes, but are not warm. You earn wages, only to put them in a purse with holes in it.” If you find yourself in that situation today, you need to “give careful thought to your ways” of spending money, your shopping habits, and your method of handling the resources God has entrusted with you. Are you being a good steward who has nothing to be ashamed of (2 Timothy 2:15)? We all will have to give an account to God of not only our sins and spiritual life, but also of our resources, finances, and spending habits. May God give us spiritual discernment to recognize the subtle temptations and power to overcome them today. Amen.